It is clear that remaining as a hardware manufacturer only carries serious risks.
New generation is not keen on investing large sums on a vehicle that they rarely use.
Ownership to pay per use, cost of ownership to cost per mile transitions are happening faster than some can adopt. Changing course, even slightly, on a big ship takes time.
You need to revise your business model according to these realities and expand from hardware to service. We have the tools, expertise and proven solutions to assist you.